TORONTO, Feb. 12, 2019 /CNW/ – High Hampton Holdings Corp. (CSE: HC) (FSE: 0HCN) (“High Hampton” or the “Company”) is pleased to announce an evolution of its strategy to properly align with the dynamic legal cannabis market in California. The strategy fully leverages the acquisitions and investments High Hampton has made during 2018 allowing it to become one of the few truly vertically integrated companies in California. As a result, it positions High Hampton for growth across the entirety of its portfolio and to fully execute on its brands and distribution assets.
With the vision of being “brand forward”, High Hampton will focus on four key strategy elements:
- First, High Hampton will own and operate the processes that allow the company to manufacture, infuse, and package high quality, branded products to the recreational and wellness markets.
- Second, the company will own and operate the paths to market for those and other branded products through distribution capabilities in the state’s most lucrative markets in Southern and Northern California.
- Third, High Hampton will take advantage of the valuable data and insights collected through distribution to understand market demands and express the answers to those demands in real time through new products and brands that will in turn be produced by its California manufacturing businesses.
- Finally, the company will control its supply chain, starting with product-focused strains in its Los Angeles (Cudahy) nursery and continuing through the cultivation cycle.
Gary Latham, CEO of High Hampton Holdings, comments:
“This is an exciting time for High Hampton. Our acquisitions are fully taking shape, and we will be in revenue early in 2019, with an aggressive growth path through the year and beyond. As the legal cannabis market in California continues to unfold and consumers turn more and more to licensed outlets for their products, it is evident that the companies that will thrive here will be the ones that can evolve their products and brands to match consumer demands. Brands will dominate this marketplace over time, and consumers will have tremendous influence over what those brands bring to the market and how they get it there. Starting with Mojave Jane and CALIGOLD, High Hampton will be fully focused on creating, managing, adapting, and delivering branded cannabis products to channel those demands across the adult use and wellness markets.”
Tom Baird, COO of High Hampton Holdings, added:
“We have also begun to evaluate and assess new geographies for expansion in a manner that will be consistent with the footprint we create in California. Everything we are doing is set up as a repeatable model in new locations as we expand, allowing us to see a path to accelerated growth with our ability to execute at the core.”
To better address its operational demands and the specific needs of the U.S. marketplace, High Hampton will also be adjusting the corporate structure of its U.S. holdings. The Company will establish two corporate entities in California; with the first managing all operations and personnel that have a direct relationship with cannabis products and the second managing all operations and staff associated with HR, finances, legal, etc.