TORONTO, June 18, 2019 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), the largest publicly traded video game media and esports company in North America, is excited to announce that Luminosity Gaming (“Luminosity”) has signed four celebrity esports influencers to its team and launched the “LG Fortnite House”, a house and content hub for the Luminosity roster of gaming and esports professionals. The Luminosity team will be living and playing out of the house in Florida, and will continue to create rich content for the existing Luminosity Fanbase.
Four celebrity gaming influencers, Formula, Kiwiz, Nicks, and Randumb have joined the Luminosity family, and bring a unique and diverse style to an already successful roster of Luminosity creators. The group joins Luminosity having achieved collective success, amassing over 900,000 Twitter followers, 7 million YouTube followers, and close to 1 Billion total video views. They will be residents in the LG Fortnite House and will continue to provide innovative influencer content and an inside look into the house and players.
On May 31, 2019, Enthusiast announced that it had entered into an arrangement agreement with J55 Capital Corp. (“J55”) and Aquilini GameCo Inc. (“GameCo”) to form the leading publicly traded esports and gaming media organization in North America (the “Arrangement”). Immediately prior to the closing of the Arrangement, GameCo will complete its acquisition of Luminosity Gaming Inc. and Luminosity Gaming (USA), LLC (collectively, “Luminosity”). The completion of the transactions are subject to a number of closing conditions, including shareholder approvals and the approval of the TSX Venture Exchange. Details regarding the transactions are included in the May 31, 2019 respective press releases of Enthusiast and J55.
Each new influencer adds a unique element to the rapidly growing Luminosity team:
- Formula, AKA Alex Kushelevskiy, started his career in gaming managing a number of popular organizations, eventually deciding to pursue a career as a creator. He has built a following through Fortnite of over 1,400,000 subscribers.
- Kiwiz, AKA John Payne, rose to fame on YouTube as a content creator in Fortnite, building a subscriber base of over 1,800,000 subscribers.
- Nicks, AKA Nick Spoerke, began his career as a creator in Call of Duty on Fortnite. He has a fan base of over 1,800,000 subscribers.
- Randumb, AKA Jordan Schneider, began his career on YouTube in early 2015, building his initial fan base in Call of Duty. Following his switch to Fortnite, he has built a fan base of over 2,000,000 subscribers.
Steve Maida, President of Luminosity commented, “Welcoming Formula, Kiwiz, Nicks, and Randumb to Luminosity adds another new and unique creative element to our growing franchise. We are on a mission to collaborate with players, influencers, and creators that can engage with our amazing fans, while we continue to build one of the leading esports team in the world.”
“We are excited with the growth of Luminosity’s team of talent and their ability to execute on the business model. Luminosity is a leader in discovering and developing gaming talent, content creators and influencers which will add almost 60 million followers to the combined network,” commented Menashe Kestenbaum, Founder and CEO of Enthusiast. “Welcoming four new influencers and the launch of the LG House in Florida, is an excellent growth step for Luminosity. Collectively, we are working on closing the announced merger, while we continue to operate and grow successful businesses within the gaming ecosystem.”