As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.
Walmart’s receipts push continues to draw the attention of big brands interested in leveraging the convenience of mobile and the retailer’s large customer to drive engagement and collect important shopper data. These promotions as well as others from Sunoco and Healthy Choice all leverage the Snipp Interactive platform, with a number of these marketers repeat customers for Snipp, suggesting that mobile-based receipt promotions are proving effective.
http://www.mobilecommercedaily.com/loreal-barilla-launch-mobile-receipts-promotions-at-walmart